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Serta iComfort Directions Reinvention Mattress

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Free In-Home Setup
$1,899 - $2,899
REG. $3,399 - $5,798
| Save 50% off!
  1. Select Size:
    Cal King
    Twin XL
    Select SizeRegularSale
    Cal King$5,798$2,899
    Twin XL$3,399$1,899
  2. Choose Box Spring: 
  3. Need a Bed Frame?: 
  4. Select Delivery: 

  • Medium-Firm Comfort Scale rating of 4 is good for stomach and back sleepers
  • Evercool Gfx Memory Foam provides outstanding pressure relief but is unaffected by temperature
  • Latex is anti-microbial and anti-dustmite, reduces pressure points and promotes better blood circulation.
  • ComfortLast Support Core contours to the body better than most coil systems and is adjustable-base friendly

Expert Review By Jed
The top of the line firm mattress in the Serta iComfort Directions line is the Reinvention. This mattress, like the entry level Inception model, has a comfort scale rating of 4 which makes it great for anyone who enjoys a firm comfort.

Like other models in the Serta iComfort Directions line, the Reinvention features multiple layers of high quality comfort materials that not only conform to the curves of your body, but also help you sleep temperature neutral. The EverCool Gfx Memory Foam does a great job of reducing pressure points that lead to tossing and turning, but the nicest part is the addition of Graphene. Graphene is one of the phase change materials being used in bedding today to absorb, store, and release your body heat at night to help regulate body temperature. The CoolAction Dual Effects Gel Memory Foam layer further enhances comfort and temperature control, while the Pods Gel Activated Support layer increases support to the lower back. The Reinvention is also the only model in the Directions line to feature latex. Latex is great for pressure relief, along with durability, but unlike other comfort materials used in bedding today, latex is naturally anti-microbial and anti-dustmite. The addition of latex to any mattress means a healthier nights sleep. Back support is provided through the Serta ComfortLast Support Core. This core is supportive, and contours to your body better than most coil systems on the market today, and is adjustable base friendly. The Ultimate Edge Support allows you to sleep anywhere on the mattress without experiencing a lack of comfort or support.

If you like a firm comfort and want one of the best memory foam mattresses on the market today, I highly recommend the Serta iComfort Directions Reinvention. This mattress is firm, yet forgiving, and contains all of the latest mattress comfort technology.

ComfortQuilt - Top of Mattress
Comfort - Padding Layers
Correct Back Support System
Box Spring - Foundation
Mattress Dimensions
Made In:

Free In-Home Setup & Delivery
  1. TIMING & DELIVERY: From time of order, receive your mattress in about 2 to 3 weeks anywhere in the continental 48 states that is road accessible. Remote locations may take an additional 1 to 2 weeks.
  2. SERVICE LEVEL: Your new mattress will be brought into your home, unpacked and set up in your bedroom. (Up to 2 flights of stairs. Any additional arrangements are subject to charge by the delivery agent.)
  3. SCHEDULING DELIVERY: You will be called to arrange the delivery when your mattress has arrived at the local delivery agent, approximately a week after order. Someone must be home to accept delivery.
  4. FURNITURE & BEDDING: Furniture ordered at the same time will ship separately. If you would like us to wait until all the items on your order are ready to ship, please call us at time of order and we can arrange one delivery. Bedding ships separately via UPS.
  5. ADDITIONAL SERVICES: Mattress removal is available free of charge when you select your delivery option online. For your added convenience, these other options are available for a nominal fee by phone only at 1-800-455-1052:
    • Evening delivery
    • Weekend or holiday delivery
100 night comfort guarantee

Our Mattress Guarantee Is Simple:

We want you to make your purchase with confidence. And we know that even after making a careful selection, sometimes people need a different level of comfort. If you wish to exchange your mattress, we will make an exchange for you for up to 100 days after delivery. (A difference in lower priced models is non-refundable. An increase in price requires payment for the price difference. Exchange covers same size, limit 1 exchange per customer.) All you have to pay is a $99 processing fee. We will cover all other expenses. Find out more about our guarantees and policies here.

All we ask is that you spend at least a few weeks getting used to your new mattress first, before we process an exchange. Sleeping on a new (or any different) mattress takes a few weeks to get used to, and with that familiarity you can know for sure you're making the right decision.
lowest price guarantee

Lowest Price Guaranteed or your Mattress is Free!

We guarantee that our prices are the lowest you can find anywhere - on or off the web! If you can find a comparable advertised mattress set for a better price somewhere else, simply call or email us with the store information or the website where you found it within 30 days of your purchase. We won't just match their price, we'll match 110% of the difference, or your mattress is free! Price comparison includes all applicable order charges including, but not limited to: product price, comparable service delivery charges, fees and taxes.

We will also price match 100% of the difference on our site within 30 days of purchase. Qualifying decisions on Low Price Guarantee claims rest solely with US-Mattress. Low Price Guarantee does not apply to used, damaged, returned, open box and display merchandise, vendor rollbacks and rebates, special purchases, promotional/doorbuster items, financing offers, clearance/discontinued, membership club or closeout prices.
QUESTION: What is the Premium Bed Frame Can I see a picture of it Does it take the place of a regular frame? by A Shopper 10/14/2013
STAFF ANSWER: Here is a link to the bed frame: http://www.us-mattress.com/bedframe-k.html by Jamie B 10/15/2013
QUESTION: How big a problem is night sweating on this mattress? by brian d 7/15/2013
STAFF ANSWER: Hi Brian, this mattress has CoolAction Dual Effects Gel Memory Foam in it. The advanced phase change material absorbs, stores, and ultimately dissipates heat while you sleep on this mattress. by Jamie B 7/15/2013
Serta iComfort Directions expands on the immensely popular iComfort line by introducing 4 new exclusive technologies designed to balance comfort, support, and regulate temperature. From the quilt to the core the iComfort Directions collection offers outstanding support, with better temperature control than other memory foams on the market. In addition, iComfort Directions last more than double the average comfort life of traditional innerspring mattresses so you can get the rest you need for years to come.
Serta iComfort Directions Reinvention Mattress
  • • Free Delivery Free In-Home Setup & Delivery
  • • Lowest Price Guaranteed Our prices are the lowest you can find anywhere - on or off the web!
  • • 100 Day Comfort Guarantee Make your purchase with confidence
  • • Free Bed Frame Premium support and fast assembly

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