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| Serta iComfort Mattresses |
| NEW! Serta iComfort Wellbeing Refined mattress Reg $7549 50% Off Sale $3774  | NEW! Serta iComfort Renewal Refined mattress Reg $5549 50% Off Sale $2774  | NEW! Serta iComfort Goodnight Refined mattress Reg $4549 50% Off Sale $2274  | NEW! Serta iComfort Prodigy mattress Reg $4549 50% Off Sale $2274  |
| NEW! Serta iComfort Revolution mattress Reg $3549 50% Off Sale $1774  | NEW! Serta iComfort Genius mattress Reg 2749 50% Off Sale $1374  | NEW! Serta iComfort Insight mattress Reg $2149 50% Off Sale $1074  |
| Serta iComfort Pillows |
Get it Fast! Serta iComfort Scrunch PillowReg $129 Sale $79 | Get it Fast! Serta iComfort Contour PillowReg $149 Sale $99 |
Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person's body, and exceptional motion separation. Even so, traditional memory foam technology hasn't changed much since it was invented more than 40 years ago. While it can provide remarkable comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply, or make it hard to change sleep positions during the night. The iComfort Sleep System by Serta, featuring Cool Action™ Gel Memory Foam, the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport™ gel.
Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta's Cool Action material combines an open cell structure and MicroSupport gel to dramatically increase airflow and wick sweaty heat away from the body. It is up to 12 times more breathable than ordinary memory foam and helps the iComfort series provide a cooler, more comfortable sleep experience.
Serta's Cool Action Gel Memory Foam is designed to deliver the feeling of traditional memory foam while improving and expanding upon traditional foam's limitations. What differentiates Cool Action material is the MicroSupport gel, which is infused into premium memory foam to create an extremely comfortable, more supportive, and cooler sleep surface. Only Serta's Cool Action material contains millions of MicroSupport gel beads that are infused into their premium, open-cell memory foam. This proprietary process creates a cooler, more breathable and more supportive memory foam. The revolutionary new memory foam in the Serta iComfort series is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Also, Serta iComfort mattresses are antimicrobial and dust mite resistant to help protect your mattress and your body from potential allergens.
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