21% of Americans Would Pay $7,000 a Year for Better Sleep

How Valuable Is Your Sleep?

In this fast-paced, demanding world we live in, the hours we set aside for rest have become so precious that when we don't experience good sleep, we feel cheated and angry. Recently, we set out to learn how individuals of different age and economic groups value their sleep. We worked with Google Surveys to ask consumers, "How much would you spend to get deep, restful sleep tonight?"
  • Just over 21%* of people would spend at least $7,000 a year to sleep better
  • Those living with a household income of $100,000 to $149,000 are the most willing to spend $20 or more to get good sleep tonight**
  • Individuals between the ages of 18 and 24 are most likely to pay $20 or more for great sleep***
  • Individuals 65 and older and the most likely to spend $0 to sleep well tonight****
The results of this survey show that sleep has the highest value with those who get the least of it - college students and young professionals. It also shows that those earning a high income see the value of investing in good nights of sleep. 

According to US-Mattress.com chief researcher, Dongna Wang:
"While it's significant that most individuals would not pay for better sleep, it's more notable that 20% of the population would pay $20 to experience a good night of sleep. This means that these individuals would pay $7,300 for a year of deep, restful nights of sleep. This data suggests long term benefits that consumers should consider when deciding how much to money to invest in mattresses, pillows, and bedding."

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