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About Peacock Alley

The Stuff That Dreams Are Made Of


The soft silhouettes of classic matelasses. The ageless appeal of neutral tones. The silky smooth perfection of 600-thread-count Egyptian cotton. And, of course, knowing that these luxuries are all within your reach. This is the stuff that dreams are made of, and it's what sets Peacock Alley apart.

Impeccable Quality from Peacock Alley

Peacock Alley's linens are the finest in the world. Sumptuous 100% Egyptian cotton spun to the longest staple. Exquisite detailing and expert finishing. Richness you can see and feel. Quality is always in the details, and every Peacock Alley product sets the standard for quality in materials and craftsmanship.

Timeless Styling

Classic patterns in neutral tones. Delicious prints with just the right touch of color. Delicate details that delight the senses. Peacock Alley's understated elegance and sophistication make a fashion statement that never goes out of style.

Unmatched Versatility from Peacock Alley

Then and now. Past, present, and future. Peacock Alley's separates never tire. Match last year's matelasses with this year's print, then pair with a timeless damask luxury sheet. Their linens are a fashion investment that give pleasure from season to season and work year after year.

Strong Brand Loyalty

A Peacock Alley customer is a customer for life. That's because the quality and styling of their products is mirrored by exemplary service, making Peacock Alley linens a necessary indulgence and a way of life.

Corportate Committment

The people behind Peacock Alley stand for quality and excellence, not only for our products, but also in our operations and support of our field representatives and retailers too. We work daily to demonstrate our commitment by developing new products and programs that allow our customers to create the perfect bed and bath environments.

The Peacock Alley Story

The comforts of home are always front and center in Mary Ella Gabler's consciousness. The President and CEO of Peacock Alley, Mary Ella, comes from a family of women who were involved in the textile industry in some capacity. So, while she began her career in 1964 as a New York City stockbroker, Mary Ella was perhaps always destined for a career change. That opportunity came in 1966, when Mary Ella's husband was transferred to Dallas .

A keen observer and savvy businesswoman, Mary Ella made an interesting observation while decorating her new home in Dallas: American consumers were shifting their perception of the bedroom. She predicted that the bedroom, as the place where people spend a full one-third of their lives, would evolve from a utilitarian space to lay your head at night to a second living room filled with creative comforts. As the 1990s dawned, the concept of cocooning began to take hold. It's a trend that has yet to peak. Today's bedroom is exactly what Mary Ella foresaw: a multi-purpose space for living, working, relaxing, and sleeping.

"I saw a void in the bedding business," recalls Mary Ella, who has been credited with establishin g the specialty linen market in the United States . No one was concentrating on fashionable bed items like bed skirts, coverlets, or pillow shams. Furthermore, no one was providing bedding ensembles that appealed to a stylish woman looking to dress her boudoir the same way she dressed herself: in natural fibers, simple silhouettes, and classic colors.

Today, the Peacock Alley bed and bath line is an ode to subtle, classic style. Every towel, sheet, and pillowcase exudes quiet refinement.