Surveys About Demographics, Brand Preferences, and Quality of Sleep

Updated May 27, 2022

Does Gender Affect Brand Preference?

At US-Mattress, you can search through thousands of name-brand mattresses to find the perfect fit for you. But how can you tell which mattress will give you the best sleep? Our methodology to determine whether gender plays a role in mattress satisfaction was simple, we worked with Google Surveys to ask men and women, "Which mattress brand do you most prefer? The results of this questionnaire showed:

• Men gave the highest ratings to both Sealy and Tempur-Pedic mattresses

• Women rated Tempur-Pedic mattresses the highest*

• "No name" mattresses received the worst ratings from both men and women**

Tempur-Pedic is the most recommended mattress brand in the nation, so it's fitting that both men and women say that they experience the best quality of sleep on a Tempur-Pedic mattress. Tempur-Pedic mattresses rated especially high with women, showing a 95% chance of providing satisfactory comfort and support. 

While both men and women tend to feel the same about Tempur-Pedic, the main differences in their preferences were found in the ratings of Simmons and Serta mattresses. 

According to Dongna Wang, the chief researcher at US-Mattress.com, 

"Our survey showed that men who own a Simmons mattress are more likely to experience poor or bad sleep, while women are more likely to feel satisfied with Simmons. Conversely, men who own a Serta mattress tend to experience a good quality of sleep, while women who own a Serta are less likely to feel satisfied."

Does Gender Affect Sleep Quality?

* Women who own Tempur-Pedic are more likely to be satisfied with the mattress comfort and support with 95% confidence ** 100% confidence

Age Affects Brand Preference and Quality of Sleep

How Does Your Age Group Sleep?

US-Mattress continually strives to help sleepers find a mattress that will deliver the best quality of life. Since every individual has unique sleep needs and preferences, what works for one sleeper might not perform as well for another.

Recently, through Google Surveys, we asked different age groups, "How well do you usually sleep at night?" and "Which mattress brand do you most prefer?" The data collection from the respondents showed:

• Survey respondents between the ages of 18 and 34 experience the best quality of sleep

• Individuals 55 and older have the lowest probability of experiencing a good quality of sleep

• Those between the ages of 34 and 54 are most likely to feel satisfied with the support they receive from their mattress

• Individuals 55 and older are the least likely to feel satisfied with the support they receive from their mattress

Brand Popularity by Age

Of the major mattress brands, Tempur-Pedic has the highest probability of providing sleepers with a good night of rest. Tempur-Pedic is also the most popular brand with each age group.

The chief researcher at US-Mattress, Donna Wang says, "When it comes to support, Simmons and Tempur-Pedic received the best scores from each age group. The major differences were seen in the least preferred brands. Individuals between the ages of 18 and 34 least prefer Serta mattresses, those between the ages of 35 and 54 least prefer to sleep in off-brand or "no name" mattresses, and those 55 and older least prefer Simmons mattresses. The most significant finding showed that those who own Serta mattresses are the least likely to feel satisfied with the support they receive."

As seen in the chart above, brand preference is split fairly evenly between Sealy, Simmons, Serta, Tempur-Pedic, and then other brands for each of the three age groups.

Income Affects Brand Preference and Quality of Sleep

How Does Your Income Group Sleep?

In a continuing effort to help sleepers identify which mattresses will provide them with the best quality of sleep, we teamed up with Google Surveys to give survey questions to individuals in different economic groups, "How well do you usually sleep?"

• Those living with a household income of $50,000 or higher are most likely to experience a good quality of sleep on their mattresses

• Those who live with a household income of less than $24,999 are the least likely to feel satisfied with the sleep they experience on their mattress

We also asked sleepers in each economic group, "Which mattress brand do you most prefer?"

• Those who live with a household income of less than $24,999 most prefer Simmons and Serta mattresses

• Tempur-Pedic mattresses are the most popular with those making between $25,000 and $49,999

• Sealy is the most popular mattress brand with those living in a house with an income greater than $50,000

According to Dongna Wang, the chief researcher at US-Mattress.com,

"This survey showed significant differences in the brands that sleepers in each economic group least prefer. Sealy is the least popular mattress brand with those making less than $24,999. Those who make between $25,000 and $49,999 ranked off-brand or "no name" mattresses the least favorable, and those who live with a household income greater than $50,000 ranked Simmons mattresses the least desirable."

Brand Popularity 

Does Where You Sleep Affect How You Sleep?

When you're trying to identify which mattress brand will deliver the best quality of sleep, it can help to know how others who live in a similar location rate their sleep. Recently, we worked with Google Surveys to give an online survey to the demographic variables of those living in rural, suburban, and urban areas, "How do you rate your quality of sleep?" and "Which mattress brand do you most prefer?" The survey data showed: 

• Brand popularity and preference are similar with sleepers in urban and suburban areas, while rural sleepers differ slightly.

• Those living in rural communities are more likely to experience good sleep than those living in urban and suburban areas.

The percentage of people who own Tempur-Pedic mattresses is roughly the same for urban and suburban areas, while Serta is the most popular brand for those living in rural areas. 

According to US-Mattress.com chief researcher, Dongna Wang, 

"People living in urban and suburban communities who own Tempur-Pedic and Sealy mattresses are most likely to experience a good quality of sleep. In rural areas, however, individuals have a higher probability of experiencing good sleep on a Serta mattress." 

Results also showed that individuals living in urban and suburban areas find Simmons and off-brand mattresses the least desirable, while those living in rural areas gave the lowest ratings to Sealy and Simmons.

Sleep by Location Chart

How Valuable Is Your Sleep?

In this fast-paced, demanding world we live in, the hours we set aside for rest have become so precious that when we don't experience good sleep, we feel cheated and angry. Recently, we set out to learn how individuals of different ages and economic groups value their sleep. We worked with Google Surveys to ask a sample size of consumers, "How much would you spend to get deep, restful sleep tonight?"

• Just over 21%* of people would spend at least $7,000 a year to sleep better

• Those living with a household income of $100,000 to $149,000 are the most willing to spend $20 or more to get good sleep tonight**

• Individuals between the ages of 18 and 24 are most likely to pay $20 or more for great sleep***

• Individuals 65 and older and the most likely to spend $0 to sleep well tonight****

The results of this survey show that sleep has the highest value with those who get the least of it - college students and young professionals. It also shows that those earning a high income see the value of investing in good nights of sleep.

According to US-Mattress.com chief researcher, Dongna Wang:

"While it's significant that most individuals would not pay for better sleep, it's more notable that 20% of the population would pay $20 to experience a good night of sleep. This means that these individuals would pay $7,300 for a year of deep, restful nights of sleep. This data suggests long term benefits that consumers should consider when deciding how much to money to invest in mattresses, pillows, and bedding."

Why Will The Youth Pay More?

As you can see above, people ages 18 through 24 are willing to pay more for great sleep. Another young group that might pay more is Millennials, as it turns out, Millennials are more affected by a major change like daylight savings.

Of all Americans, Millennials are the most likely to feel sleep-deprived as a result of Daylight Savings Time. In a Google survey posed by US-Mattress asking how people felt after the time change, 74% of individuals ages 24 to 34 reported feeling a little or a lot more tired than usual. This contrasts highly with many of the Baby Boomers, who generally felt no different after Daylight Savings Time. Almost 70% of people over the age of 65 said that they felt the same as usual, maintaining the same level of energy as before.

Since Millennials are one of the most youthful groups, it may seem surprising that they are so much more affected by the time change than other age groups. A large reason for this may be the fact that many more people in their twenties and thirties are full-time members of the workforce, as well as parents.

Most of those over the age of 65 are typically retired or working only part-time, and in most cases, they are no longer raising children. This enables them to maintain a more regular and restful schedule. What's more, income may also influence the energy level of those who responded to the survey.

There was a definite trend showing that people who earn more than $75,000 were more tired than those who earn less. This supports the idea that being in the workforce affects a person's physical reaction to losing an hour of sleep. In total, just over half of all Americans reported feeling more tired and having poor sleep after the time change.

Approximately 53% of the entire population said that they felt either a little or a lot more tired after losing an hour of sleep. The remaining population consists of those who do not feel any different and those who had more energy than usual. About 41% of Americans testified to feeling the same as always, while almost 6% said that they had more energy.

Affected by The Time Change?

On March 8th, 2015 it was the second Sunday of the month which means it is time to "Spring Forward" and our clocks moved ahead one hour. We surveyed individuals and asked how they felt the next day. Results organized by response and age are displayed below.

Daylight saving time (DST) disrupts the general population's internal clock and sleep pattern. The interruption to our circadian rhythm can increase our risk of heart attack and cause temporary sleep disorders such as sleep deprivation. The sudden time shift will cause a similar feeling to jet lag. There is also an increase in car crashes after the start of daylight saving time.

Sleeping Tips

Here are some sleep tips and other help provided by sleep experts that will help you overcome your sleep problems from DST, return to a healthy sleep schedule and restore your personal wellness.

Seek Natural Light- The bright light of the sun will help set your internal clock which will help control things like your sleep-wake cycle.

Gradually Transition- Go to bed 15 minutes early each day several days before the time change.

Take Naps- Taking short naps after the change will help with daytime sleepiness. Avoid long naps though as this could make it more difficult to sleep at night.

Exercise- Workouts are a good way to help you sleep better. This is useful any time of the year. For more information check out our page on exercise and sleep.

To enjoy quality sleep after DST, try to get back to your regular sleep schedule as soon as possible. This will ensure that you can function properly and maintain a healthy lifestyle. Check out our page on sleep essentials for more help.

Survey Results

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